Nautilus, Inc. (Nautilus) is a consumer fitness product company. The Company's principal business activities include designing, developing, sourcing, and marketing cardio and strength fitness products and related accessories for consumer use, primarily in the United States and Canada. The Company's products are sold under some of the brand names in the fitness industry: Nautilus, Bowflex, Schwinn, Schwinn Fitness, and Universal. It has two segments: Direct segments and Retail segments. It disposed of its Commercial business in April 2011. During the year ended December 31, 2011, it launched the CoreBody Reformer TM, a product aimed at the yoga/pilates market, in its Direct segment. In 2011, it launched updated models in its TreadClimber line. In 2011, it launched a line of selectorized dumbbells under the Universal brand. In 2011, it introduced an indoor cycling bike and a new Airdyne model. In 2011, it launched a line of selectorized dumbbells under the Universal brand.