MIXI, Inc. engages in the provision of social networking and job recruitment services. It operates through the following segments: Digital Entertainment, Sports, and Lifestyle. The Digital Entertainment segment provides games for smart devices such as Monster Strike, Kotodaman, STAR SMASH, and Monster Strike Stadium. The Sports segment deals with sports team management and public sports-related business. The Lifestyle segment offers services such as photo and video sharing application, FamilyAlbum; social networking service, mixi; karaoke application, KARASTA; and grocery delivery application, mikuma. The company was founded by Kenji Kasahara in November 1997 and is headquartered in Tokyo, Japan.