GungHo Online Entertainment, Inc. engages in the planning, development, operation and distribution of smartphone applications and online computer games and also engages in the planning, development and sale of console games. The users purchase items that can be used in-game, and collect usage fees through credit card payments, prepaid card payments, or payment through mobile phone carriers through content distribution companies. The company was founded on July 1, 1998 and is headquartered in Tokyo, Japan.